Monday, 13 June 2011
Thursday, 9 June 2011
Friday, 3 June 2011
Promotion & Partnerships
Seeing as the website is entirely digital, the best way of getting our website out there and known is to utilise the student network via online/social networking and a small promo team based inside of the university building to help establish a presence.
We can use the major social networking sites to easily and rapidly get the students at Ravensbourne hooked up together. Examples being:
· Linked in
Creating online groups on sites such as Facebook will easily bring the student body together as it is such a widely used networking site.
Getting our website connected and associated with the official Ravensbourne site is also key. Seeing as one of our unique selling points is the fact we are bringing together and exclusively showcasing the work of Ravensbourne students, it is essential that we get this point across when advertising the site. If we are able to get our website’s link up on moodle and possibly the main Ravensbourne website, then we are attracting the attention of both our target markets; the first being the students whom we need to sign up and showcase work (with moodle being a service every student uses on a daily basis, it is ideal for promoting our product) and the second being everyone else (whether its production companies, studios or anyone looking to see what Rave has to offer).
If we can utilise the universities’ name and facilities like this, we will be able to create an effective flow and influx of visitors and users. Of course getting the university to allow this might not be the easiest case, but speaking to the right people is essential. This kind of opportunity would benefit everyone as at the end of the day, it is all about the students and showcasing Rave talent.
With the online promotion easily bound to bring our site to the attention of students, it would also be best to have a small team of 2-3 who are based inside the university building, perhaps once a week in a set location or a team that scouts around inside the building handing out promotional material. The team could be armed with business cards, leaflets and flyers which advertised the website, speaking to students and raising awareness. Having banners and posters placed in key locations throughout the building will be extremely effective in catching people’s eye.
Having a stall at the end of year degree show promoting our site is also an ideal opportunity to branch out to potential employers and let them explore the wealth of student work that will be on the site. Having a few PC/Macs available to run the site throughout the event could be just as handy, providing all visitors with a quick way of accessing the website.
Once the site is up and running, getting potential employers to be aware of the site will be extremely important, so getting the right people at uni as well as ourselves to email studios and professionals will be detrimental to the success of the site in terms of helping the students who use our site a chance with kick starting their careers.